Pitti Uomo 106 took place in Florence from 11 to 14 June 2024, under the bright, ironic theme “Pitti Lemon”. A summer edition defined by lightness and contrast, it blended sharp tailoring with relaxed silhouettes, vibrant accents with refined craftsmanship.
Photographed here:
Guillaume Bo and Angelique Noir, Shaban Ali, Aqeel Jawad Nsaif and Bashar Nabeel, Baron de Montpellier, Connie Liu, Roberto Malice.
Pitti Uomo is one of the world’s most influential menswear fairs, held twice a year in Florence at the Fortezza da Basso. Founded in 1972, it began as a trade, focused showcase for Italian tailoring and textile excellence, at a time when Italy was shaping its identity as a global fashion powerhouse.
Over the decades, Pitti evolved from an industry-only appointment into a cultural and stylistic observatory, anticipating trends rather than simply presenting them. While remaining rooted in classic menswear (tailoring, craftsmanship, and luxury materials) it has consistently embraced experimentation, inviting guest designers, artists and conceptual themes that bridge tradition and innovation.
Today, Pitti Uomo is as much about ideas, attitude, and dialogue as it is about clothes. Buyers, designers, journalists, influencers and creatives from around the world converge in Florence, turning the city itself into an open-air stage where menswear, street style and culture intersect, often setting the tone for seasons to come.
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