Pitti Uomo 104, Florence

Pitti Uomo 104 took place in Florence from 13 to 16 June 2023, under the conceptual theme “Pitti Games.” A summer edition shaped by movement, strategy and creative instinct, it approached fashion as a space of interaction rather than display.

Set within the Fortezza da Basso, the theme translated into a visual and stylistic language built on patterns, geometry and repetition. Checks, line and graphic motifs echoed the logic of game boards and playing cards, appearing both in the scenography and across the looks themselves. The result was a cohesive environment where clothing and setting seemed to respond to one another.

Across Pitti Uomo street style, there was a clear sense of participation. Dressing became a deliberate act, at times precise and calculated, at others more intuitive. Tailoring remained central, yet was frequently reinterpreted through unexpected pairings, bold pattern play and shifts in proportion that introduced a sense of unpredictability.

The atmosphere carried a balance between structure and spontaneity. Classic menswear codes were respected, but rarely followed without deviation. Instead, they were adjusted, mixed, and at times challenged, reflecting a broader approach to style that values both knowledge and experimentation.

Photographed here:
Kévin-Eddy Bgd, Shaban Ali, Gui Bo and Angelique Noir.

Pitti Uomo is one of the world’s most influential menswear fairs, held twice a year in Florence at the Fortezza da Basso. Founded in 1972, it began as a trade, focused showcase for Italian tailoring and textile excellence, at a time when Italy was shaping its identity as a global fashion powerhouse.

Over the decades, Pitti evolved from an industry-only appointment into a cultural and stylistic observatory, anticipating trends rather than simply presenting them. While remaining rooted in classic menswear (tailoring, craftsmanship, and luxury materials) it has consistently embraced experimentation, inviting guest designers, artists and conceptual themes that bridge tradition and innovation.

Today, Pitti Uomo is as much about ideas, attitude, and dialogue as it is about clothes. Buyers, designers, journalists, influencers and creatives from around the world converge in Florence, turning the city itself into an open-air stage where menswear, street style and culture intersect, often setting the tone for seasons to come.